Digital Marketing & Communications Specialist

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Digital Marketing & Communications Specialist

Digital Strategy Admin 1 / Digital Strategy Admin 1, SRS 
MIT School of Architecture and Planning (SA+P)
Pay Grade: 7

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Posting Description

The MIT School of Architecture and Planning (SA+P) seeks a Digital Communications Specialist to support and help strategize the school’s digital presence across web, social media, email, and other communications platforms. Working within a small communications team, this role oversees day-to-day digital publishing and contributes to the school’s broader digital communications strategy.

SA+P brings together architecture, urban planning, design, and media arts. The Digital Communications Specialist will help maintain a thoughtful, consistent, and engaging digital presence that reflects the breadth of the school’s work and supports visibility for research, teaching, public programs, exhibitions, and institutional initiatives. This involves both original digital content creation for digital communities and social media platforms at the school level, and thoughtful content curation from the different DLCIs across the school. 

This role is suited to someone who is comfortable working independently, exercises strong editorial judgment, and can translate complex material into clear and engaging digital content for a range of audiences and platforms.

Key Responsibilities

  • Manage SA+P social media channels, including content strategy, planning, writing, photography / videography, publishing, and audience engagement

  • Implement digital communications and social strategies such as growing likes, creating relevant social content, blogging, and expanding community participation.
  • Create original content across platforms and formats and engage with digital communities
  • Maintains, monitors, and optimizes social media platforms (e.g., Facebook, Twitter, YouTube, Google+, Flickr) and any marketing strategies carried out on them. 
  • Manage and optimize website content and user experience using the school’s content management system
  • Adapt longer editorial content, including news stories, faculty work, student projects, and institutional announcements, into formats suited for digital platforms
  • Produce and edit short-form digital content, including images, graphics, short videos, and event coverage
  • Support communications before, during, and after school events through digital promotion, live coverage, and post-event content
  • Manage the school’s digital editorial calendar and help coordinate publishing priorities across departments, labs, and centers
  • Draft and produce newsletters, email communications, and other digital outreach materials and educate staff on how to develop effective digital strategies and produce digital content. 
  • Contribute to the development and implementation of concepts, policies, and standards for the successful operation of digital vehicles such as the website, mobile apps, and social media outlets.
  • Exercise strong editorial judgment in selecting, shaping, and adapting content for different audiences and platforms
  • Monitor and support digital displays and other on-site communications as needed
  • Analyze performance across digital platforms and recommend adjustments to improve engagement, visibility, and audience growth
  • Coordinate with colleagues across the school to gather, prepare, and publish content in alignment with communications priorities
  • Contribute to the implementation and ongoing development of major school-wide digital initiatives, including website projects, content migration, and coordination with internal stakeholders and external partners
  • Collects data and provides reports around digital marketing efforts and other digital channels and makes recommendations to improve effectiveness. 
  • Stay informed about MIT-wide communications, events, and announcements to identify opportunities for alignment and amplification
  • Stay current with trends and best practices in digital communications, social media, accessibility, and audience engagement
  • Develops virtual communities and online outreach efforts with creative written and visual content.

  • Perform other duties as assigned or requested

Qualifications

  • Bachelor’s degree in communications, media, design, or a related field

  • Minimum 3 years of experience in digital communications, preferably in higher education, the cultural sector, or another mission-driven organization
  • Strong writing and editing skills, with the ability to adjust tone for different audiences and platforms
  • Demonstrated ability to exercise independent editorial judgment in managing institutional digital communications
  • Experience managing social media accounts and publishing web content, including familiarity with accessibility, SEO, and AEO best practices
  • Experience working with content management systems and email marketing platforms such as Drupal and Mailchimp
  • Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, or similar tools)
  • Familiarity with analytics tools such as Google Analytics and platform insights

  • Strong organizational skills and attention to detail

Preferred

  • Experience working in a small team or independently managing digital channels

  • Experience producing short-form video or visual content for digital platforms

  • Familiarity with architecture, urban planning, design, or related disciplines